Forget the traditional franchise. Choices Flooring’s co-operative model puts us 100% behind your growth and success.
Local control, national support
Co-operative buying power
State of the art Technology to manage operations
Discounts on paying invoices on time
How the Member-Owned Co-operative Model Works at Choices Flooring:
When you join Choices Flooring, you aren’t buying a franchise — you become a member.
By investing A $ 4,000 to buy 4,000 shares in Newfurn Floor Coverings Ltd (parent company), you become a member-owner alongside other store owners across Australia and New Zealand.
This means you have a real say in how the group operates. You get to vote on important decisions like marketing plans, product choices, and supplier deals. At the same time, you run your own store independently. You decide what products to stock and how to promote your business locally to best serve your customers.
Plus, as part of the cooperative, you benefit from group buying power, national marketing campaigns, and access to innovative tools like RoomView — all without being tied down by strict franchise rules.
In short, it’s the perfect mix of owning your own business with the strength and support of a large, trusted network of over 140 stores.
Powerful Technology to Grow Your Flooring Business
At Choices Flooring, our Business Operating System (BOS) is at the heart of our technology suite. It’s designed to make running your store easier, smoother, and more profitable. Along with powerful tools like RoomView and the Inspiration Station, BOS helps you stay organised, manage sales and inventory, and focus on growing your business and delighting customers.
RoomView Visualiser
RoomView lets customers upload a photo of their space and instantly see different flooring, rugs, and window furnishings. It removes guesswork, builds confidence, and speeds decisions — leading to fewer showroom visits and faster sales.
Inspiration Station
The Inspiration Station is an interactive touchscreen in-store. Customers explore over 2,200 styles, swap colours, and compare options side-by-side. It keeps customers engaged longer and helps your team upsell, boosting average sales.
Advanced Quoting System
Superior quoting practices and post-install follow-ups introduced across the group have improved quote-to-sale success rates from ~50% to ~60%, boosting customer advocacy.
The Result: More confident customers, faster sales, higher conversion rates, and less admin — all powered by tech built to help you succeed.
Multi-Channel Marketing That Brings Customers In
At Choices Flooring, we know marketing can be costly and time-consuming. That’s why we provide comprehensive marketing support across multiple channels allowing you to focus on running your store and closing sales.
National Campaigns Across TV, Radio, and Digital
Our cooperative invests in high-impact campaigns across TV, radio, digital, and print, building brand awareness and bringing customers to your doorstep. These campaigns are tailored by region to connect with your local audience effectively.
Local Marketing Made Easy
We supply ready-to-use promotional materials including catalogues, social media content, digital ads, and local event support.
Digital Tools That Deliver Results
Our SEO and SEM tools improve your store’s online visibility, helping you reach customers actively searching for flooring solutions nearby.
Cooperative Advertising Budgets
Marketing budgets are pooled and allocated based on sales and media costs, ensuring your marketing dollars work smarter and generate measurable returns.
A Typical Day Running Your Own Choices Flooring Store
Running a Choices Flooring store combines hands-on retail with the backing of a national network. Your day starts by reviewing sales, inventory, and performance in the Business Operating System (BOS), then a quick team catch-up to align on appointments, installations, and priorities.
You’ll spend much of the day with customers in the showroom, using tools like RoomView and the Inspiration Station to help them visualise flooring in their homes.
You may also arrange in-home consultations, taking measurements, uploading photos, and preparing instant quotes in BOS.
Behind the scenes, you manage orders, work with suppliers, and coordinate installation schedules. BOS keeps stock tracking, quoting, and job allocation in one place, making it simple to stay organised and keep projects moving.
The day ends with reviewing results, following up leads, and planning ahead blending the independence of store ownership with the systems and support of a 140+ store network.
Who Makes an Ideal Choices Flooring Store Owner
You don’t need trade experience to succeed with Choices Flooring. Our member-owners come from a variety of backgrounds, bringing their own strengths to the business.
Common success profiles include:
- Corporate Career Changers – Professionals from management, sales, or operations looking for more independence and control over their future.
- Husband and Wife Teams – Couples who combine complementary skills to manage sales, operations, and customer service together.
- Retail Experts – People with experience leading teams, building customer relationships, and driving results in a retail environment.
What they all share is a passion for customer service, a drive to grow their business, and leadership skills. With full support, innovative technology, and national support, you can thrive even if you’ve never sold flooring before.
Choices Flooring Offers Financial Benefits Backed by a Culture of Belonging
As a Choices Flooring store owner, you benefit from more than just competitive margins — you gain access to a rewarding financial structure designed to support your success.
Members who pay their invoices on time can receive up to 2.5% back in settlement discounts and quarterly rebates, often offsetting the majority (if not all) of the monthly fees and levies.
Just as important is the strong sense of community within the group.
Members regularly connect through regional meetings held across Australia, an annual National Members Meeting in Melbourne, and the highly anticipated “Magic Carpet Ride” — an overseas retreat held every three years.
These events aren’t just about networking; they foster lasting camaraderie, peer learning, and a culture where everyone is invested in helping each other grow.
Want a deep dive into the
Choices Flooring Ownership
Ready to Own a Business that Doesn’t Own You?
Let’s talk about your goals and show you why Choices Flooring Ownership is the perfect blend of lifestyle, flavour, and smart systems.
